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Vino Business: The Cloudy World of French Wine – Book Review
I’m a wine lover, let’s start with that. This was very informative possibly a little gossipy, but its the Vino Business. We all know Wine is big money but it was interesting to learn about the influence of the international and celebrity investors on the French wine business. The author seems to be bemoaning the loss of tradition in the area. Vino Business: The Cloudy World of French Wine contains a lot of French terms, so as not being fluent in French I did hit a few hiccups. I do feel the translation challenges will be hard for some readers. Isabelle Saporta shared a lot of knowledge on the direction French Wine’s are heading especially Bordeaux.
I would recommend this book for someone getting into the wine business or for a true French wine lover.
Already provoking debate and garnering significant attention in France and within the wine world, Vino Business is a surprising and eye-opening book about the dark side of French wine by acclaimed investigative journalist Isabelle Saporta. While Bordeaux has been a bastion of winemaking tradition and excellence for centuries, in recent decades the industry has changed dramatically under the influence of large-scale international investors. French insurance companies, international fashion houses and Chinese businessmen are all speculating on the area’s wines and land, some of whose value has increased tenfold in the last decade alone. Saporta investigates in detail the 2012 classification of the wines of Saint-Émilion, the most prestigious appellation of Bordeaux’s right bank, which has come into disrepute, not least because the scoring system was changed in order to give points for a châteaux’s lecture facilities and the size of its parking lot. The quality of the wine counts for just thirty percent of the total score for the wines of the top ranking, those deemed premier grand cru classé A. In other chapters, Saporta investigates issues of wine labeling and the use of pesticides, and draws comparisons to Champagne, Burgundy, and the rest of the wine world.
A shocking exposé of the French wine world, and a cri de coeur for the lost values of traditional winemaking, Vino Business pulls back the curtain on the secret domain of Bordeaux, a land ever more in thrall to the grapes of wealth. Purchase via Amazon
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