When you finally press “publish” on a book you’ve spent months (or years!) creating; you want it to go off with a bang rather than a whimper. Therefore, you must draw attention to your new publication if you want people to read it. And this is where organizing a successful book launch comes into play.
Book Launch Tips
We’re here to support you in achieving that. Here, we outline the five essential elements of a book launch.
1- Launch your book with a price promotion
In self-publishing parlance, a price promotion is when you temporarily lower the price of your book while focusing your marketing efforts.
Likely, you don’t have much of a following if you’re an independent author just getting started in the publishing industry. If a book is deeply discounted (or free!), browsing readers are considerably more inclined to take a chance on an unknown author.
2- Have reader reviews ready to go
When promoting a product, nothing compares to word of mouth. Yes, a promotional piece (more on such later) can explain to readers why you believe they should read your book. However, testimonials from other readers will be much more successful in persuading potential purchasers of that fact.
The best method to close the transaction is to add reader reviews to your page once low pricing has helped attract visitors. The ideal amount of reviews is around 20, which will provide a significant social validation effect without appearing to have purchased a large number of reviews.
3- Book launch announcement
Does a book generate a sale if it is published, but no one knows about it? Okay, no. Use every available platform to spread the word about your book launch, even though it may seem like a cliche or prominent piece of advice.
4- Schedule features on book promotion sites
Climbing the rankings on Amazon is necessary to attract readers. But how can you rise in the rankings if Amazon buyers are absent? You can rely on a sizable following on social media or an expanding mailing list. Alternately, you can use book marketing websites to highlight your discounted book on their blog or in their reader emails.
- Request a Bookbub Featured Deal
- Increase website visitors through “promo stacking.”
In addition to Bookbub, the following are some of our top suggested book promotion websites to start with:
- Robin Reads
- Freebooksy
- Kindle Nation Daily
- The Fussy Librarian
- Bargain Booksy
5- Use ads to promote your book launch
It is another effective strategy to attract new readers. Utilize the three primary advertising channels, such as Facebook, Bookshub, and Amazon, which have been successful in helping authors sell their works.
Conclusion
Launching their long work on the book is every writer’s and author’s dream moment. To make this dreamy moment memorable and successful, follow the above-given tips properly. WriternAuthors can help you get honest reviews about your book marketing services and many more; get connected now!
