You have written a great manuscript and are in the last stage of completing a book; your next step is to market your book. Writing a book is tough, but marketing a book and maintaining its sale in the long term is much more challenging. Marketing is like communication; it involves seeking your audience’s attention by sharing more about yourself and your book. Some authors hire professionals for this purpose, but it needs a budget. However, you can also go for DIY author marketing ideas!
DIY Author Marketing Tips
If you are short of budget and need to market your book, this article will help you find cost-effective or free DIY author marketing ideas to improve your book’s visibility in the market.
1- Start early
You can start promoting your book long before the actual writing of the book. Early promotion of the book will help you to build a network of your reviewers. Pay special attention to those people who are excited about your project. You can use social media platforms and author’s events for this promotion.
2- Make your blog or website
A blog or website will help you a lot in book marketing. Keep updating your profile with articles that can attract your target audience. Websites can help potential readers to find you easily. Before launching a book, you can create pre-order offers. You also have to post high-quality content on your website to encourage your audience to subscribe to you
3- Increase your online presence
There are a lot of ways to increase your online presence. For example, you can use online distribution channels, post your article on websites with a lot of traffic, or request a blog to feature you in an interview.
4- Use social media
You can promote your book on social media platforms like Facebook, Instagram, or Twitter by creating an author page. Keep an eye on posts and promotions that get the most likes and shares, which will help you to know which things gain your audience’s attention.
5- Speak about your book
It would help if you spoke about yourself and your book in front of people. Speaking in front of people will give you more confidence. You can also work on providing presentations at author’s events or seminars. By working on this strategy, you can acquire new fans and sell more books.
6- Get more reviews
Readers want to read those books which other people recommend. Many booksellers also place books on their shelves based on book reviews. Positive reviews make you famous among the author’s community and boost your book sales.
7- Build your email list
Email lists are an essential tool in book marketing. You can promote books, run giveaways and build excitement among your target audience for upcoming releases and events. Use Call To Action (CTAs) on your blogs or website to encourage your visitors to sign up for your mailing list.
8- Write an enticing book blurb
A short description of your book appears on the back cover. Try to write a powerful blurb that impresses readers.
9- Make an elegant book cover
A well-designed and eye-catching book cover will boost the sale of your book. Many authors hire professional designers, but you can do this independently.
10- Create a book pitch
You can write pitches for your books that can tell your story of you within seconds. If someone asks what the book is about, send them the pitch.
Final Verdict
Book marketing is like a marathon in which you need to work smarter, not harder. There are plenty of platforms to market your book; you need to think about them and follow them.
