If you are an author looking to sell books, a wide range of book marketing tactics will increase your book’s exposure and visibility in the market. A lot of books are being published each day. So, ways to promote your book also change. This article provides you with the best author marketing strategies to sell more books; you only need to work smarter, not harder.
These ideas can help you increase your book sales directly and not cost you a lot. Some best things to promote your books are close to free.
10 Author Marketing Strategies
Let’s move toward top marketing strategies:
1- Publish consistently
You have to publish books consistently. Why do you need more books? Here is the answer: having more books means more readers. It would be best if you published some of your shorter books. This strategy lets you keep adding books to your library in a short time because short books are easier to produce.
2- Book series
Books in a series do very well. Most fiction authors use this strategy, but if you are a non-fiction author, you don’t need to worry about anything. You can also benefit from this strategy. If you have a lot of books out already, you can repack them into a series. Book series will surely increase the sale of your books.
3- Competitive price
If the price of your book is high enough, you may be able to sell just one or two copies, but not more. That’s why you should price your book reasonably. The competitive price will increase demand for your book in the market, and you can sell many copies.
4- Elegant cover of the book
Book’s cover attracts buyers. So you have to invest in book covers. You can hire professional designers to mark beautiful covers for your books. If your book cover matches the book’s genre, then your marketing will pay off.
5- Branding
Your brand is a promise to your readers, and everything matters, from the website to the book’s presence in the market. So, keep the focus on branding.
6- Author platform
Create your author’s website and use it as a marketing tool. Keep updating your website with the prices of your books and discounts. You can also create a blog on your site that will increase your website’s traffic and allow your fans to gain insight into your personality. You can use platforms like WordPress or Wix to build a website free of cost.
7- Pre-order campaign
Driving a pre-pre-order campaign can help a book hit various bestseller lists. This Campaign also builds momentum for a new book. For a better pre-order campaign, you have to announce a title reveal on your website and then post a cover tell on your blog and also send a digital gift pack to readers who pre-order
8- Book reviews
Positive book reviews will increase the sale of your books because people want to read those recommended by their friends.
9- Video Marketing
Video is a great way to attract readers. For this purpose, you can use Amazon Video shorts to boost your book sales.
10- Online exposure
Email your mailing list about a book launch and promote your book on relative blogs. Your online presence accelerates the sale of your book.
Final Verdict
Book marketing is a way to promote your book, which is very important because it allows your book to be found by many readers.
