How to Make Your Author Websites Stand Out
You need a professional website to attract more audiences and build an excellent online presence as an author. You might be thinking about what having a website has to do with you being an author. You can showcase your work there, connect with your audience and promote your creation. This article provides tips to make your author websites stand out and help you achieve your goals.
Tips and Tricks for Author Websites
Here is how to make the author websites stand out:
1- Define your brand
Before designing your website, you must decide how to define your brand. What message do you want to convey, and what strategies would you adopt to convey your message? What is your target audience, and what would be your writing style?
Your website should be a mirror of your style and your personality. Therefore select the theme, colors, graphics, and typography in a way that builds your website image as a reputable brand.
2- Focus on visual appeal
A visually appealing website is more likely to attract and engage visitors. You can make your website attractive using high-quality visuals, images, videos, and infographics. Moreover, you also need to ensure that your author’s website is easy to navigate and user-friendly.
Also, to direct your visitors from the homepage to your blog or ebook, you need to add a clear call to action.
3- Create a blog
Writing a blog is a fantastic way to keep your readers engaged and to give them an idea of your writing skills. Therefore, write blog posts related to your books, what they are about when you launch them, the themes of your books, and updates about the writing process.
This not only keeps your writers informed of the whole process but also builds an element of trust between the author and readers. It encourages your reader to comment and share your blog post.
4- Include an author bio
An author bio is an introduction that provides your readers the insights about the author and hence is an essential element of the about section of the author’s website. Instead of writing long paragraphs, you must confine yourself to a concise, engaging, informative bio.
Your bio can include your awards, education, work, and experience. It helps you connect with your readers.
5- Showcase your books
The best way to take advantage of your website if you are an author is to have a section that showcases your books. Therefore, provide detailed descriptions of your books along with high-quality images while giving a preview of your content.
You can also make the most of your author’s website by adding a link to the online retailers selling your books so that your readers may buy your book. In addition, you can also offer signed copies or special discounts to readers who want to purchase directly from your site to encourage them.
6- Offer a newsletter
An effective way to build a loyal audience and engage with your readers is to offer them a newsletter. You can keep your audience up-to-date regarding the latest information on your writing process and share book previews and exclusive content. You can encourage readers to sign up for your newsletter by offering them a discount, a signed copy, or a free ebook.
Final Verdict
Having a unique author website can add value to your writing career, and it helps you maintain an online presence and interact with your readers. Hence, follow the tips mentioned in this article to promote your brand and showcase your work. Want professional help to make your website stand out? You can get assistance from writersnauthors.
