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In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works

The Tao of Book Publicity: A Beginner’s Guide to Book Promotion by Paula Margulies Paula Margulies is the owner of Paula Margulies Communications, a public relations firm for authors and artists. She has received numerous awards for her essays and books, including her...