Your website can be used as a delivery mechanism for calls to action. Different Call-to-actions (CTAs) on your website will deal with other visitors. Different people want different things from your website. Your website can be full of valuable information and insights, but if you want to convert a visitor and turn them into a reader or buyer, you need to ask them to act. There is a way to make the request. This article provides expert tips for producing a compelling, intriguing, and motivating author website call to action that help your website viewers!
Crafting Author Website Call to Action for readers
Call to action is a term that encourages a user to take action to interact with your website. In simple terms, CTAs guide website viewers to take the next step. They appear as a text button in sales scripts or advertising messages and give visitors their contact information for further outreach.
- Mailing List Signup
Your website should encourage readers to sign up for your list. Once they sign up, you can invite them to take any action. It would be best if you used a mailing list provider to make a mailing list by designing a template and automated welcome messages. Create an offer for readers to sign up.
- Book Sales
You must convert a visitor on your website into a buyer by showing your qualities. For this purpose, you must update your website regularly with new releases, discounts, and pre-order launches. Also, look for places in your website layout where you can feature your best-seller books and specific series of books.
- Events and Activities
You have to tell your audience where you are to attend your events. Look for places in your website layout where you can feature your upcoming events. List new forthcoming events with a beautiful-looking poster that states what to expect at your event. Post photos and videos of recent events to get readers excited about attending your next event.
- Contact Form
Readers want to communicate with their favorite authors, so you have to post a contact form on your website that helps them to contact you.
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Social Media
Readers want to see the lifestyle of their favorite authors. So, you must put links to your active social media accounts on your website. Encourage your visitors to sign up for your mailing list by posting on social media platforms. Put high-quality content on your social media pages that define your brand, genre, and personality traits
- Use of the Strong Verb
Motivate your visitors to action using the powerful verb as a leading word in your call to action (CTA), like join, subscribe, join, etc.
- Enhance the Visibility of your CTA
You have to use that color for your CTA that produces high contrast against its background to gain visitors’ attention.
Conclusion
An author’s website call to action is among the most important factors because they encourage visitors to become readers. They also act as a bridge of communication between the author and the reader.
